Escada announced the new face of their Fall/ Winter 2008 ad campaign. Supermodel Christy Turlington is the new face of the collections campaign.
Jean-Marc Loubier, CEO of ESCADA said: “Christy as a ‘classic supermodel’ is trans-generational and, therefore, meaningful to many women of all ages. ESCADA is also trans-generational and therefore Christy is a perfect match for our campaign.”
He continues, “ESCADA is currently building the character of the brand and we needed someone whose face would not merely be a façade for ESCADA but rather also someone with a personality matching that which we wish to communicate to the customer.”
It’s very interesting how there are so many models these days but none of them compare to the supermodels of the 90’s.
Jean-Marc Loubier, CEO of ESCADA said: “Christy as a ‘classic supermodel’ is trans-generational and, therefore, meaningful to many women of all ages. ESCADA is also trans-generational and therefore Christy is a perfect match for our campaign.”
He continues, “ESCADA is currently building the character of the brand and we needed someone whose face would not merely be a façade for ESCADA but rather also someone with a personality matching that which we wish to communicate to the customer.”
It’s very interesting how there are so many models these days but none of them compare to the supermodels of the 90’s.
