Heidi Klum has teamed up with Diet Coke and The Heart Truth to do some good. She is taking a sexy approach to raise awareness of women and heart disease through the Diet Coke Red Dress Program. Diet Coke has partnered with The Heart Truth which is a national awareness campaign women and heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health.
So where does Klum come into play? Heidi Klum will be attending the Oscars! She will be wearing a one of a kind couture red dress designed by the one and only John Galliano.
Beginning January 17, consumers will have the chance to win Klum’s dress through a Diet Coke sweepstakes at mycokerewards.com that benefits the Foundation for the National Institutes of Health (Foundation for NIH). For each sweepstakes entry, Diet Coke will contribute $1, up to a total of $250,000, to the Foundation for NIH in support of women’s heart health research and awareness.
