Robertson's trendiest boutique Kitson has dropped Lauren Conrad's fashion line because of its "lackluster sales."
Owner Fraser Ross tells nymag.com, "Initially it was great," adding that he tried to get her to show up for in store appearances to help the line sell, but due to scheduling conflicts, it never happened.
He adds, "They need to realize it's no different than selling your album, your TV shows, your movies. You have to keep promoting it."
He also confirmed that they will not be carrying Victoria Beckham's menswear collection, because quite frankly, no one is interested in buying it.
What’s the point of buying celebrity driven fashion lines at high end boutiques when its going to end up at Loehmann's or Marshall's in a few months for a fraction of the price.
Owner Fraser Ross tells nymag.com, "Initially it was great," adding that he tried to get her to show up for in store appearances to help the line sell, but due to scheduling conflicts, it never happened.
He adds, "They need to realize it's no different than selling your album, your TV shows, your movies. You have to keep promoting it."
He also confirmed that they will not be carrying Victoria Beckham's menswear collection, because quite frankly, no one is interested in buying it.
What’s the point of buying celebrity driven fashion lines at high end boutiques when its going to end up at Loehmann's or Marshall's in a few months for a fraction of the price.
