Rihanna has been selected as the spokesperson for Gucci's first ever Unicef ad. She'll be appearing in their Tattoo Heart campaign, which will begin in December.
Creative director Frida Gianninni says, "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."
The photos will feature Rihanna and Gucci items, and 25 percent of the proceeds will go to the children's charity.
Creative director Frida Gianninni says, "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."
The photos will feature Rihanna and Gucci items, and 25 percent of the proceeds will go to the children's charity.
Mai Ling
