It's safe to say Victoria Beckham is not having the best week ever. Kitson and Fred Segal have dumped Posh’s DVB fashion collection after poor sales and lack of promotional work.
Fraser Ross, owner of Kitson, has blamed Victoria's constant refusal to do in-store appearances for the failure of the jeans, which sell for over $200 a pair.
He says, "We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell."
Expect to see the DVB collection at your local Wal-Mart store soon--or the goodwill.
Fraser Ross, owner of Kitson, has blamed Victoria's constant refusal to do in-store appearances for the failure of the jeans, which sell for over $200 a pair.
He says, "We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell."
Expect to see the DVB collection at your local Wal-Mart store soon--or the goodwill.
HaHa!
